December 2020

Contents:Our ReviewMARKETING STRATEGYBlack CherryMike's Hard xcritical Company Several competing citrus-flavored brands appeared in quick succession, among them Mike's Hard xcritical, which was launched in 1999. Critics contended that both the sweet taste and the bold image of drinks like Mike's Hard xcritical were evidence that the true target market for the malternative category was 14- to...

Being one of the best books on alcoholism, this book isn’t just a guide to sobriety but to living a richer, more fulfilling life. I first read this book in high school, and revisited it after I quit drinking. I found that the addition of life experience, especially my struggle with booze, imbued this book with renewed significance. “The 30-Day Sobriety Solution: How to Cut Back or Quit Drinking in...